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110% Price Match Guarantee
If you find a lower price at any competitor's store on a new identical item just show us the lower price when you buy the item at SWFA or within 10 days after your SWFA purchase and we'll give you 110% of the difference.
Our 10-day price-match guarantee is good on everything from optics to accessories. The item must be in stock at SWFA and the competitor. Must also be available for purchase at that price from a company (excluding wholesale or membership clubs) with a physical store location in the U.S. who is authorized by the manufacturer to sell the product.
- Item must be identical: For example, it must have the same U.S. manufacturer's warranty. It must also have the same model number and contain the same components.
- Price Verification: SWFA reserves the right to verify another company's product availability and price before issuing a price match guarantee. Computer screenshots is not acceptable as proof of a competitor's price - the lower price must be accurate and live on a competitor's site at the time of the price-match.
- Other Discounts: Available coupons and rebates will be deducted from the SWFA price to come up with a new SWFA price when calculating the price match. For example, if you buy an item from us for $100 and we offer a $10 rebate, the net price is $90. If the item is available from another company for $90 or more, there will be no price match. Another example would be if you buy an item from us for $139 and you have a $30 coupon; the net price is $109. If the item is available from another company for $105 the price match will be for $4.40 (110% of the difference).
- Shipping and Handling: These charges are included when comparing our price to another company's delivery price, the equivalent shipping and handling charges will be included. If proof of the other company's shipping and handling charges are not supplied, then our standard shipping and handling charges will be added to the other company's price. For example, if you buy an item from us for $100, with $10 shipping and handling, and the item is available from another company for $90 with shipping and handling charges of $7, then the difference is $13. You would receive 110% of $13, which is $14.30.
- Special Offers: If another company offers a product that comes with a free or discounted item and SWFA does not carry the free or discounted item, there will be no price match. For example, if another company offers a free product with the purchase of a scope, and the SWFA price is equal to the company's price for the scope, there will be no price match if SWFA does not carry the free product being offered.
- Quantity Limits: We may limit the quantity of an item that may be price-matched. For example, if the other company limits the number you may buy, we may also limit the number. In addition, SWFA reserves the right to limit quantities sold to a customer.
- Exclusions: We don't price match products provided or sold at local or special events (e.g., gun shows, grand opening, anniversary, clearance or liquidation sales), items sold at wholesale/membership clubs (e.g., Sam's, Costco), products sold on Internet auction sites (eBay, GunsAmerica, etc.) or products sold by distributors or wholesalers (e.g., RSR, Davidson's, companies that sell to dealers only). We also don't price match taxes, typographical errors or any item or price that includes a rebate.