Ladies and Gentlemen:

Since 1907 Leica has defined the art and science of High Performance binocular design and manufacturing. In this, Leica's Centennial Year of binocular production, they are proud to introduce their latest Benchmark achievement - the New Leica Ultravid HD Binocular line!

Packed with over 200 innovative changes, the New Leica Ultravid HD binoculars extend the highly acclaimed market leading performance of Leica binoculars. The New Leica Ultravid HD binoculars are truly Highly Desirable!

Highly Defined Performance:

• Fluorite-Ion Lenses for High Definition Images - by further reducing chromatic aberrations and improving color rendition.
• New Highly Developed lens and prism coatings provide increased light transmisson (+3%) for brighter images in any light
• Higher Demands in stray light reduction increases overall contrast and provides greater image detail resulting from utilization of new computer aided design capabilities.
• A Highly Designed focusing mechanism incorporates a virtually lubricant free system with PETP-Discs which provides for a smooth and positive movement throughout the operating temperature range.
• High Durability is through the use of a proven magnesium body with the industries highest shock and waterproof ratings.
• Leica's newly developed AquaDura hydrophobic lens coating meets the High Demands of "go anywhere at anytime" use - rolling rain off of external lens surfaces and also facilitating easier lens cleaning.

The New Leica Ultravid HD binoculars will be formally introduced at the upcoming BirdFair in the United Kingdom on August 17 to 19, 2007. Delivery of these exciting new products is expected to start at the end October, 2007. The New Leica Ultravid HD binoculars will be available in Black Rubber Armored models only.

Stock #	Image	Description	Price
40292		Leica 7x42 Ultravid HD Binocular Black	SWFA:	$2,095.00
40290		Leica 8x32 Ultravid HD Binocular Black	SWFA:	$1,995.00
40293		Leica 8x42 Ultravid HD Binocular Black	SWFA:	$2,195.00
40295		Leica 8x50 Ultravid HD Binocular Black	SWFA:	$2,295.00
40291		Leica 10x32 Ultravid HD Binocular Black	SWFA:	$2,095.00
40294		Leica 10x42 Ultravid HD Binocular Black	SWFA:	$2,295.00
40296		Leica 10x50 Ultravid HD Binocular Black	SWFA:	$2,395.00
40297		Leica 12x50 Ultravid HD Binocular Black	SWFA:	$2,545.00

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